681 vendors across 10 layers: independent web-search APIs split cleanly from the Google-SERP economy, while AEO/GEO visibility is the most fragmented and fastest-funded layer

Asked (summary):

Map the web search and SERP data market as of Q3 2026, including AEO/GEO visibility tools, treating AI-native web search APIs as a layer of their own, separate from Google SERP scrapers. Start from 12 seed vendors — Keenable, Exa, Parallel, Tavily, Brave Search API, Perplexity Search API, You.com, Kagi, Firecrawl, TinyFish, Octen, Ceramic — and expand via "alternatives" and "vs" searches. For each company: what it sells, where results come from, price per 1,000 queries, HQ, founding year, funding, latest round, acquirer — each with a source link. Separately list acquisitions, funding rounds of $10M+, and shutdowns since January 2025.

A web-wide Q3 2026 discovery snapshot: 681 company records across 10 market layers plus 333 candidate market-event records (deduplicated below to 210 by company, event and date) from January 2025 through September 2026, drawn from 314 independent source hosts. All 12 seed products are included. This is an expansive discovery map, not a closed official universe: 439 of 681 records carry a published price, and result provenance is stated for 65 of the 106 non-Google-SERP search-API records; blank cells mean the firm publishes no figure.

The ecosystem, one tile per company

Tile area is uniform per company within a layer; layers are sized by company count. In the AI-native search API layer, darker tiles state their own index or own crawl, lighter tiles resell or do not state provenance. Hover or tap a tile for the offering, provenance and price.

AI-native and general non-Google web search APIs form the third-largest layer (106 products), and of the 65 that state provenance, 34 run their own index or crawl — e.g. Keenable Search at $4 per 1,000 queries on its own index news.ycombinator.com; only 11 products sit in the dedicated Google-SERP-scraping layer.

The AEO/GEO visibility layer is the most fragmented single product category: 133 trackers from 32 source hosts, most without published HQ or funding — only 12 disclose total funding, led by Bluefish AI at $68M scrunch.com.

The largest deal in the window is Adobe's roughly $1.9B acquisition of Semrush, announced November 2025 and closed April 2026 dealroom.co; the biggest independent-search round is Exa's $400M in January 2026 the-sourcecode.com.

Sourcing is broad: no single URL backs more than 47 rows. The SEO/GEO agency layer is the most source-concentrated — one directory page backs 47 of its 146 rows designrush.com.

Acquisitions, $10M+ rounds and shutdowns, Jan 2025 – Sep 2026

funding roundacquisitionshutdowncircle area = disclosed amount; small dot = undisclosed

210 deduplicated candidate events discovered on the web; hover or tap a dot for company, amount and source. Verify edge cases via each dot's source link in the table filter below (choose record type "events").

Every record, searchable

Method: web-wide discovery snapshot compiled Q3 2026 from vendor sites, API docs, comparison listicles, directories and deal trackers. 681 company/product records across 10 layers and 333 candidate event records (deduplicated to 210 by company, event type and date) spanning 2025-01-01 to 2026-09-30, with funding rounds under $10M filtered out. Prices are USD per 1,000 queries where published; otherwise the vendor's stated plan price is shown. 439 of 681 records have a published price; provenance stated for 65 of 106 non-Google-SERP API records; HQ/founding/funding coverage is sparse outside well-documented firms and blanks are left blank. Audit: 314 independent source hosts; no single URL backs more than 47 rows. Offering text and event summaries are truncated for space in the table.

This report was generated automatically by Keenable SELECT at a user's request, from publicly available web sources linked herein. Keenable does not review, verify, or endorse its contents and makes no representation as to accuracy, completeness, or timeliness; AI-based extraction may contain errors. Nothing in this report is investment, legal, financial, or other professional advice. All trademarks and referenced content remain the property of their respective owners; no affiliation or endorsement is implied. To report an error, rights concern, or request removal: legal@keenable.ai.